And the winner is… Reebok Eyewear ophthalmic frame B5060 receives “red dot” for superior design quality

For its outstanding design the ophthalmic frame B5060 by Reebok Eyewear has now received one of the most coveted design prizes worldwide: the ‘red dot’. This quality seal for good design is awarded annually in the international ‘red dot design award’ competition by a jury of experts and only goes to products with a particularly sophisticated and innovative design.

A very light weight and highly flexible temples are the design characteristics of this plastic frame. The special technical features of these spectacles are their temples, which are made of highly flexible nylon. The temple tips have been moulded with a soft, non-slip material. The temple tips remain adjustable thanks to the construction’s metal core. A clear, striking use of form rounds off the modern character of this frame.

The product assessment is carried out by an international jury of renowned design experts. They examine and test the products and assess them according to criteria such as degree of innovation, functionality, ergonomics, durability, ecological compatibility and clarity of function. This year, companies from 43 countries with a total of 2,548 products faced the jury’s verdict.

The award ceremony will take place on 25 June 2007 in the Essen Aalto Theatre in front of more than 1,000 guests. Following the ceremony, the ophthalmic frame will first be presented with the other award-winning products in a special exhibition, before it will then be exhibited in the red dot design museum, the largest exhibition of contemporary design worldwide, for the duration of one year.

For further backgroundinformation please klick here or go to www.red-dot.de/press.